All cases

Hi, my name is Alexander (just Alex). I built this site, tinyfound. Alongside the interviews with other authors, I decided to write once a month about the project’s own wins and failures.

Tiffany has been selling custom watercolor pet portraits since 2021. She left Etsy for her own site, paid an agency for six months that never delivered what was projected, then learned search for herself – today about 30% of her traffic comes from Google, 30% from social, and the steadiest sales come from local events.

Kate has been making videos for early childhood educators since July 2020. Google and YouTube search bring the traffic, and links in the descriptions carry it to her products – 7,150 subscribers and 500 buyers later, it is still a side income.

Xenia started selling handmade mineral wall sculptures in June 2025. A year later it is her main income – around 200 buyers, with Etsy search and ads accounting for 90% of sales, and a cold-email catalog opening a second line to interior design studios.

One small step in a new direction, teaching herself pottery after her divorce, grew into a steady 20 to 30 orders a month, most of it from Etsy's organic search. Now it is 12 to 15, as that same search fills with inexpensive imports.