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Roberta Perry turned a homemade sugar scrub into ScrubzBody, growing it for almost two decades into a business with 2,000 customers and a physical store – built on a weekly email newsletter and free publicity, not paid ads.
Skincare & Beauty
Collabs & Shoutouts
Your Own Newsletter
Word of Mouth & Offline
Sep 24, 2026
Yuliya Derbisheva makes every illustration and font entirely by hand, without AI – a deliberate stance in a market flooded with cheap AI-generated art – and has built her business by refusing to depend on any single platform to sell it.
Video Platforms
Search & AI Traffic
Social Media
Digital Products & Courses
Marketplaces
After years running her own engineering firm, Evgeniya "Jeny" Guneva picked up glass art almost by accident – and one marketplace ended up carrying nearly all of her international sales: roughly 820 orders and €160,609 in revenue on her main Etsy shop alone.
Sculpture & Fine Art
Sep 13, 2026
Katie built The Girl with the Tree Tattoo by blogging about her own ballroom dance journey – no paid ad ever worked, but word of mouth at competitions and a self-published practice guide brought her 750 book buyers and a World Championship win before she closed the project in 2021.
Content & Media Brands
Sep 11, 2026
Safiye Ceren Akıllı started Ahşap Hikayesi in 2015 painting furniture by hand, without ever touching a woodworking machine – when the pandemic hit five years later, she bought her own machinery, taught herself to run it, and turned the business into a manufacturer that now supplies some of Turkey's largest furniture companies.
Wood & Craft
Sep 10, 2026
Meredith Moseley-Bennett rebuilt her audience from zero after a Facebook hack erased years of followers – today, she runs dozens of in-person shows a year and has turned them into an email list of 1,954 subscribers she actually owns.
Sep 7, 2026
Krister Tonsiver turns rare curly birch into one-off objects from a 1924 log building. Etsy search has been his main channel since 2018 – but the numbers have never added up to a living, and that was never quite the point.
Sep 4, 2026
After a six-year passion project he'd thrown himself into collapsed, G.Todorov mastered the art of not giving up. He rebuilt his business as a solo sculptor and jeweler – and found that no platform sells his work quite like a happy customer telling a friend.
Communities & Forums
Sep 3, 2026
When the pandemic shut down the city market that made up most of her income, Mel Young forced herself to get comfortable on camera – and never went back.
Sep 1, 2026
