When the pandemic shut down the city market that made up most of her income, Mel Young forced herself to get comfortable on camera – and never went back.
Małgorzata knew from day one that ceramic bathroom sinks would be her product – she just didn't know how to make one yet. Seven years later, she's gone from selling one or two sinks a month to full interior collections – sinks, tiles, lamps, dispensers – built entirely by her own hands, without a real advertising budget.
Panna spent two years and 100–150 EUR a month on Facebook and Instagram ads that grew her followers, not her sales. Then a breakup pulled her off social media almost completely – and her fantasy art commissions took off with buyers in the US.
Giovanni and his co-founders started with one free tour in their hometown of Modena – then realized the real opportunity was the network no one else had built yet, and started calling existing Free Walking Tour operators across Italy to join what became Free Walking Tour Italia.
This series covers tinyfound's successes and failures, its growth and promotion. The main themes of August: stories need soul; promoting text content on visual platforms.