Dive into a collection of past posts and rediscover timeless content.
Xenia started selling handmade mineral wall sculptures in June 2025. A year later it is her main income – around 200 buyers, with Etsy search and ads accounting for 90% of sales, and a cold-email catalog opening a second line to interior design studios.
Jul 24, 2026
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5 min read
One small step in a new direction, teaching herself pottery after her divorce, grew into a steady 20 to 30 orders a month, most of it from Etsy's organic search. Now it is 12 to 15, as that same search fills with inexpensive imports.
Jul 21, 2026
3 min read
Rebecca Lindell spent three decades writing for other people. On what the Substack algorithm gave her and took back, the push for growth that backfired, and what she’s really building.
Jul 20, 2026
8 min read
tinyfound collects detailed stories of how independent people – writers, makers, coaches, small founders – find their audience and customers without a serious ad budget. What worked, what didn't, and the real numbers.
Jul 16, 2026
2 min read
Olga joined a Swiss children's shop with no standout product. Within its first year, one soft-play line – IGLU – took Little Homeshop to 15,000 monthly visitors and 2,000 paying customers. The growth came not from a single channel, but from making several work together – and from a hard lesson about why big-follower influencers sold nothing.
Jul 12, 2026
6 min read
