All cases

I haven't really left fashion behind at all. I've simply taken everything I loved about being a designer and found a new canvas for it.

Top Travel Sights ran almost entirely on search – so when their best-ranking posts vanished from Google overnight, there was no backup channel to fall back on. It took losing their main affiliate program, and rewriting years of old posts from scratch, to get the numbers climbing again.

Nicolas tried the same idea twice. In France, reselling Mexican silver jewelry to friends, family, and eBay never took off. In Mexico, three years of pure Google search and zero ad spend built roughly €15,000 a month – and it's still running on the same single channel.

Gaynor Paynter built Typewrite Transcription into her main income through her own website and word of mouth – three brochure campaigns, in 2005, 2012, and during Covid, cost her about R3,000 combined and brought in zero clients.

Suzanne Kaltbaum built a fine art photography business one relationship at a time – and found that a single well-placed LinkedIn connection with the right interior designer was worth more than a bigger following ever was.