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Tours & Travel

Stories of small tour operators and travel-experience businesses – how they work and how to book.

No Italian Network for Free Walking Tours Existed. They Built One by Calling Every Operator in the Country.

No Italian Network for Free Walking Tours Existed. They Built One by Calling Every Operator in the Country.

Giovanni and his co-founders started with one free tour in their hometown of Modena – then realized the real opportunity was the network no one else had built yet, and started calling existing Free Walking Tour operators across Italy to join what became Free Walking Tour Italia.

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Aug 31, 2026

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