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Skincare & Beauty

Case studies from independent skincare and beauty product makers building customers without a big ad budget.

Skincare & Beauty

+2

A Hack Wiped Out All Her Facebook Followers – But Now 1,954 People Are on a List She Actually Owns

Sep 7, 2026

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10 min read

A Hack Wiped Out All Her Facebook Followers – But Now 1,954 People Are on a List She Actually Owns

Meredith Moseley-Bennett rebuilt her audience from zero after a Facebook hack erased years of followers – today, she runs dozens of in-person shows a year and has turned them into an email list of 1,954 subscribers she actually owns.

Video Platforms

+3

The Pandemic Closed Her Market Stall. Overcoming Her Fear of Being on Camera Helped Save and Grow the Business.

Sep 1, 2026

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3 min read

The Pandemic Closed Her Market Stall. Overcoming Her Fear of Being on Camera Helped Save and Grow the Business.

When the pandemic shut down the city market that made up most of her income, Mel Young forced herself to get comfortable on camera – and never went back.

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