Stories from makers who found their buyers through Etsy, Houzz, and other marketplaces – not just their own channels.
Krister Tonsiver turns rare curly birch into one-off objects from a 1924 log building. Etsy search has been his main channel since 2018 – but the numbers have never added up to a living, and that was never quite the point.
Search & AI Traffic
Wood & Craft
Marketplaces
Sep 4, 2026