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Content & Media Brands

Stories of independent media brands and content sites – how they built an audience.

750 Copies of Her Book Sold, and a World Championship Win

750 Copies of Her Book Sold, and a World Championship Win

Katie built The Girl with the Tree Tattoo by blogging about her own ballroom dance journey – no paid ad ever worked, but word of mouth at competitions and a self-published practice guide brought her 750 book buyers and a World Championship win before she closed the project in 2021.

Content & Media Brands

Video Platforms

Collabs & Shoutouts

Your Own Newsletter

Word of Mouth & Offline

Sep 11, 2026

A Google Algorithm Update Erased Their Traffic. Rebuilding Old Posts Brought It Back to 31,000 Sessions.

A Google Algorithm Update Erased Their Traffic. Rebuilding Old Posts Brought It Back to 31,000 Sessions.

Top Travel Sights ran almost entirely on search – so when their best-ranking posts vanished from Google overnight, there was no backup channel to fall back on. It took losing their main affiliate program, and rewriting years of old posts from scratch, to get the numbers climbing again.

Content & Media Brands

Search & AI Traffic

Aug 24, 2026

How Short-Form Video Took My Instagram From 1,463 to 19,100 Followers in 30 Days

How Short-Form Video Took My Instagram From 1,463 to 19,100 Followers in 30 Days

Tyler O'Shea built Joker Mag into a sports media brand pulling tens of thousands of monthly readers, mostly through self-taught SEO – then posted short-form videos daily for a month and watched his Instagram jump from 1,463 to 19,100 followers, with a handful of videos driving most of the growth.

Content & Media Brands

Video Platforms

Search & AI Traffic

Social Media

Your Own Newsletter

Aug 12, 2026

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