Content & Media Brands

Case studies from independent media brands and content sites growing through SEO, social, and audience-building rather than a single product.

A Google Algorithm Update Erased Their Traffic. Rebuilding Old Posts Brought It Back to 31,000 Sessions.

Aug 24, 2026

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3 min read

A Google Algorithm Update Erased Their Traffic. Rebuilding Old Posts Brought It Back to 31,000 Sessions.

Top Travel Sights ran almost entirely on search – so when their best-ranking posts vanished from Google overnight, there was no backup channel to fall back on. It took losing their main affiliate program, and rewriting years of old posts from scratch, to get the numbers climbing again.

Content & Media Brands

How Short-Form Video Took My Instagram From 1,463 to 19,100 Followers in 30 Days

Aug 12, 2026

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6 min read

How Short-Form Video Took My Instagram From 1,463 to 19,100 Followers in 30 Days

Tyler O'Shea built Joker Mag into a sports media brand pulling tens of thousands of monthly readers, mostly through self-taught SEO – then posted short-form videos daily for a month and watched his Instagram jump from 1,463 to 19,100 followers, with a handful of videos driving most of the growth.